HELLO, I'M
Laura Scotten
Creative Marketing & Communications Professional -
Technical & Operational Marketing Strategist |
Relationship Builder | Digital Content Manager
“One in a Million” marketing communications professional,
both technical and operational, experienced in coordinating and creating all stages of marketing communications: from concept,
to execution, to promotion. Possessing skills and experience such as project management, digital design, relationship and team building, and a positive attitude; which many individuals are seeking for collaboration.
If you know someone in need
of creative and successful marketing communications, feel free to send them my way.
About
HIGHLIGHTS
Experienced as an integrated marketing professional developing and managing communication campaigns that integrate advertising, public relations, sales promotion, digital and social marketing disciplines to deliver consistent messages across all media.
Offering, without pretension, smart, creative and effective marketing communication solutions for businesses and organizations of all sizes.
My core abilities lie in maximizing available resources to their fullest potential to provide results that produce the greatest return on investment.
A strong skill set, professional background and passion for business communications, social media, and all things digital marketing reflects my strengths and experience filled with leading successful projects to fruition, on time and on budget.
As a highly motivated and proficient team player with excellent communication skills, I have the experience to begin contributing on day one.
Please browse this site and my portfolio to see all that I have to offer.
Education
WHAT I’VE LEARNED
Florida State University – Tallahassee, FL
Bachelor of Science; Communications - Advertising & Graphic Design
Palm Beach State College – Palm Beach & Lake Worth, FL
Associates of Arts; Advertising Design
PC Professor, – West Palm Beach, FL
U.I. and Web Development
Palm Beach Code School – North Palm Beach, FL Digital Marketing
Accolades
WHERE I SHINE
Awarded the “Best Integrated Promotion Award” by the Home Builders Assoc. of Metro Orlando, FL
Member of Phi Theta Kappa; Palm Beach State College
Experience
PAST PRESENT & FUTURE
Strong communication skills have developed by working directly with senior management, resulting in an Award-winning and driven Marcom professional comfortable with collaborating.
A wealth of experience with developing and marketing five diverse corporate divisions by delivering effective communication initiatives and business development plans.
Proven success leading corporate marketing and internal communications for multimillion-dollar companies across high profile projects in diverse industries.
Annually managed over $1 million budgets in projects while expanding ROI, saving, and reducing production costs.
Conceptualizes develops and executes record-high creative marketing campaign response rates by building memorable brands and successful product launches.
Taught elementary students how to manage and save money via the Financial Literacy for the Youth program, ‘The Smart Way to Save Money!’ Students learned to set short and long-term saving goals through lessons on saving, spending, investing, and giving.
Skills
WHAT I BRING TO THE TABLE
Marketing Strategies & Campaigns
Corporate Communications
Creative Team Leadership
CMS & Adobe Creative Suite
Email Marketing
Social Media Management
Digital Content Management
Digital Design & Marketing Communications
Info-graphic Event Displays
Public & Media Relations, Corporate Spokesperson
Vendor Management
Testimonials
KIND WORDS
“I found Laura to be very proficient, focused, and eager to ensure that I was 100% satisfied…” – Joe Eysie, Energy Consultant, Tactical Energy Solutions, LLC.
“Laura is the one in a million marketing and communications professional who is ethical and humble while, combining a great mix of creativity, attention to detail and timeliness seldom found in a single person.”
– John Costlow, President, Sustainable Energy Fund
“Besides being a joy to work with, Laura is a take-charge person who is able to present creative ideas and communicate the benefits.” – Donald Kitner, General Manger, Palatka Gas Authority
“She is highly motivated and very creative. She uses her resources to their maximum potential and is not satisfied with sub-par performance.” – Marc L. Schneidermann, EI, MS, CESCO, Senior Environmental Specialist, Environmental Services, Florida Power & Light Company
“Laura is creative, artistic and an absolute delight to work with. She is attentive, listens to your goals and provides a product that makes your company look spectacular. I love
the logo, banners and branding she has done for my company.” – Gisele Colbert, Principle Scientist/Owner, Smart-Sciences
“I would like to take a moment to express our appreciation since your firm was engaged to handle the Turtle Creek #1 Association's website. When you started a couple of years ago, our website was a mess! Today, with your effort in rebuilding the site, it is operating in a more efficient manner especially in meeting the requirements of Florida Statues and the needs of our community of 150 residents.
On behalf of the Board of Directors, we thank you and look forward to a continued partnership on our website support.”
– Al Ricci, Vice president, Turtle Creek #1 Association, Inc.
"Laura is very easy to work with and when we ask if something can be done, she does it. We enjoy working with her and love the work she does for us."
– Donita Smith, Turtle Creek #1 Association, Inc.
"I have had the pleasure of knowing Laura for the past 10 years. She developed a beautiful website and successful digital marketing campaign that met very aggressive goals for my business. She exhibits all the qualities anyone would want as an employee, friend and confident. She will be an asset to any endeavor in which she is presented."
– Marilyn Kunins, Nanny Fish
